Mela Purdie Spring Summer 2016
Welcome to the Mela Purdie Spring Summer 2016 collection, now in store at PAYA boutique Airlie Beach.
This Spring/Summer Sixteen fashion range from Australian label Mela Purdie reflects the current sport-luxe or athleisure trend. It exudes a casual, almost sporty style while remaining sensual and chic for a contemporary, fresh, energetic and strong look. The collection has something for everyone, helping each woman find her own fashion personality and develop her own unique style.
As life gets increasingly fast paced, we need a wardrobe that keeps up! Athleisure is the global trend of elevated sportswear that put function and purpose into fashion, with a refined style. I love sports luxe because you can feel casual whilst looking dressed up; the key to rocking this look is keeping it sophisticated. This fashion trend blurs the boundaries between sportswear and tailored style to deliver effortless cool.
Perfectly suited to our fast-paced lives – sport luxe style is easy to wear, outfit and care for. The clean lines and athletic-inspired details give a look that’s modern with a touch of attitude. More than a fade, athleisure represents a bigger, and likely permanent, change in fashion. It has even started to appear on designer runways. The reasons are many, but the most obvious cause stems from people who are embracing healthier lifestyles, while also demanding more functionality from their wardrobes.
The Mela Purdie Spring Summer 2016 collection remains driven by the pursuit of minimalist perfection. The garments have a quiet luxury that is apparent from the moment you put them on. Quality finish and highly technical fabrications are core to the range. Using advanced technologies and sourcing from the finest mills, the collection delivers maximum comfort and flexibility whilst remaining stylish.