Back in the 1970’s, a young man named Dick Hayne opened a store and called it Free People. Free People nurtured the young people who lived in West Philadelphia, Pennsylvania and who looked for a little of their own freedom in the clothes they wore.
As Dick’s store grew from one to two, the name was changed from Free People to Urban Outfitters.
In time, his wife Meg came on to tend Urban Outfiter’s private label division, which supported product exclusive to Urban Outfitters. Demand was almost immediate and to meet this overwhelming need, she and Dick decided to create a wholesale line: Free People. During 2001, they realized that it was really Free People that invoked some of their favorite images, those of femininity, courage, and spirit. It was time to get back to their roots.
Free People shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their creativity and individuality, while keeping with its great quality and affordability. And that’s just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.
Today they offer countless options within the Free People collections, so that even if she takes her best pal shopping, they won’t come out looking at all alike. And if she wants her colors and patterns all mixed up, that’s even better, picking through our sweaters, knits and skirts. And our design team is expecting to offer even greater variety in our intimates and accessories business.
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