ELK Summer 2016 Monument
In a world where design has become much about speed and disposable product, Elk Summer 2016 Monument is more about focusing on producing something a little more permanent.
They seek influence from outside of the norm searching for innovative techniques and looking for creative elements that will help transcend us from the ordinary into something more extraordinary.
A MONUMENT by definition is “an enduring evidence or a notable example of something”. Paying homage to the collection namesake, the form, geometry, lines and colour palette of the extraordinary La Muralla Roja in Spain set the tone for this season. Designed in 1968 by Ricardo Bofill this building has become a MONUMENT for conceptual architecture. Repetitive layering of shapes, colours and dramatic angles demand attention and illustrate how something incredible can be created in a place where something more ordinary would most likely have been built.
The Elk Summer 2016 Monument collection encompasses bold colours such as viola, mandarin and sea green alongside a more contemporary, monochromatic palette. Great attention was lavished on structure and detail and time was spent in the development of some unique materials.
The label subscribes to the belief that good design can shift perception and can challenge tradition. Everything they produce is evidence of their commitment to making their products more permanent.