American Vintage Spring Summer 2017
The American Vintage Spring Summer 2017 collection explores the american territory. The brand sets down its bags in New York first. It meets a woman both working girl and casual. Cotton jersey pieces play with volume and transparency. Flowing shapes and smooth materials in white, chalk or petrol blue take over the urban landscape. The road trip continues in kansas, where silhouettes reveal their more wild and sensual side, with a hint of rebellion. Their sensitivity shows in the authentic, natural materials and loose cuts. Thick, textured retro knits layer over smoother fabrics in a harmony of soft, warm colors. Midwest pinks and beiges mix with tangerine shades, while floral and geometric prints add a bohemian 70s touch to the collection. Finally, in california, the brand rummages through the second-hand shops of Los Angeles in search of urban and old school pieces. It chooses sporty pieces in cotton, fleece or linen with large and comfortable cuts, tailored for adventure. The American Vintage woman pulls her fleece trench coat over worn jeans and a striped cotton crop tank top. A subtle mix of homewear and sportswear. Raw and natural cotton materials in washed, faded, almost sun-bleached colors dress up the silhouettes, ready to follow their every move. Stripes, the star print of the season, come in different shades and sizes to boost all outfits. This season, the American Vintage spring summer 2017 range unveils a line that unites comfort and modernity for a feel-good summer. Jackets and t-shirts are longer, while trousers get shorter for contrasting silhouettes. The palette of soft colors highlights optical whites, beiges and blues. a collection for personalities with multiple aspects: urban and dandy, but also relaxed and natural.
Watch the American Vintage SS17 campaign.