PAYA is a beautiful lifestyle store located in the resort town of Airlie Beach, Queensland and offers a carefully selected women’s fashion range, sitting alongside gorgeous fashion accessories as well as great homewares and gifts.

PAYA is regarded by many as a shopping destination in its own right due to the refreshing and selective mix of women’s clothing, accessories, homewares & gifts. With its gorgeous beachy setting, opposite Abell Point Marina and Shingley beach, it’s easy to understand why it is such a popular spot to visit.

Owner and buyer, Florence, set out to create a lifestyle shop that would offer a blank canvas to showcase some of the best Australian and select International Fashion & accessory designers, along with a carefully edited collection of homewares and lifestyle pieces. Each season is painstakingly pieced together to create what appears to be an effortless and relaxed style. Thankfully Florence has done all the hard work for you!

The boutique reflects the local environment and lifestyle but with a measure of style not found elsewhere in Airlie Beach or the Whitsundays, something that has appealed to locals and tourists alike.

At PAYA, we see ourselves a little like editors – we collect ideas, styles, origins, feelings and attitudes and put it all together to create an easy, thrown together look. We like to keep evolving and changing whilst maintaining a consistent “PAYA feel”. Our womens fashion as well as our interior collections offer a healthy mix of handsome classics, eclectic treasures, good quality staples and a few surprises.
PAYA’s ever evolving collections aim to embrace the mood of the time, providing interesting and functional items and objects to improve our lifestyle. We endeavor to make our store a hub of all things beautiful and exciting, offering a unique blend of themes and ideas.

Once discovered, shoppers return time and time again, to catch up with Florence and her friendly staff, to see what the latest season at PAYA has to offer and to once again enjoy this unique shopping experience.

We hope you too can make the journey to visit us in store and experience it for yourself…

In the meantime you can shop online at www.payaboutique.com.au and stay in touch by joining our mailing list, ‘liking’ our Facebook page or following us on Instagram.


Please read PAYA’s Terms and Conditions