PAYA is a beautiful lifestyle boutique located in the resort town of Airlie Beach, Queensland. We try to make it a place where customers and passers-by would like to spend time. We think a lot about how they feel, the clothes, the music, the scents, the ambiance. PAYA stocks a carefully selected women's fashion range, sitting alongside gorgeous fashion accessories as well as great homewares and gifts that create PAYA a retail destination for fashionable women.

We see ourselves a little like editors – we collect ideas, styles, origins, feelings and attitudes and put it all together to create an easy, thrown together look. We like to keep evolving and changing whilst maintaining a consistent "PAYA feel". We interpret the fast moving fashion world and offer you our interpretation of the best in the moment. Our womens fashion as well as our interior collections offer a healthy mix of handsome classics, eclectic treasures, good quality staples and a few surprises.

PAYA's ever evolving collections aim to embrace the mood of the time, providing interesting and functional items and objects to "beautify" our lifestyle. We endeavor to make our store a hub of all things beautiful and exciting, offering a unique blend of themes and ideas.

PAYA offers a complete selection of hand-picked and concisely edited range of fashion and lifestyle products. We pick our products in limited quantity with extreme attention to detail and craftsmanship.

We spend a lot of time in store. Nothing beats being under the radar listening to customers say, 'I love this'. Our customers are at the heart of all we do. We want our style aware customers to leave PAYA feeling beautiful, "on trend" but also unique.

PAYA stocks a carefully selected range of brands and labels across our four selections of lifestyle products (womens wear, fashion accessories, home and gifts).

Most of our brands and labels are Australian made or designed. However we do also carry a selective range of international labels originating from the US to France, the Netherland and Sweden. We pick our brands and labels based on their strong sense of design as well as their attention to quality, detail and craftsmanship.

Everything you need to know about PAYA; our newest arrivals and collections, brands and labels , sales and other events.
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