Australian fashion label Steele was born from a dream to create a brazenly pretty collection that fuses bohemian nostalgia with modern urbanity.
Designed in Melbourne by Jessica Reid, Steele is renowned for its take on tough luxe glamour for the modern boheme. The styling is a confident and dynamic mix of femininity and modern day chic; displaying signature elements such as sheers and silks, fresh color palettes, feminine prints and feature graphics. Shapes are relaxed but full of detail and exaggerated fluidity. Chiffons are billowy; leather shapes retain an edge whilst remaining sophisticated and timeless. The dressier element of Steele is where the passion and direction of the brand shines. Hints of embellishment and glamour reflect elegance and excitement, while the softness in collections give a sense of romance. Captivating prints & soft silhouettes are the signature styling, with a key emphasis on detail and texture. Striking the perfect balance between femininity and a nonchalant edge is fundamental in the design process.
The vision – To inspire strength through femininity.
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