Mela Purdie

Established in 2001, Mela Purdie is designed for the contemporary traveller. Consistently delivering a solid foundation of wearable basics, flattering a range of shapes and sizes, each season presents fail-safe fundamentals for the modern woman.

The collections are developed with comfort and style in mind – the perfect blend of form and function. Fabrication is a key focus, with exclusive textiles using advanced technologies from the finest international mills providing chic travel dressing options. At the core of the collections is an inimitable matte jersey, which has been developed as an international exclusive for Mela Purdie and is designed to resist pilling and retain its shape over time. Similarly the mousseline fabrication is produced in Japan with an extremely fine denier line and finished with air flow technology, making it the lightest and softest feel possible. Capsule highlights inject vibrancy and key seasonal elements to the range, with Style Icons an ongoing array of must-haves.

The magic of the outfits created is in the versatile quality. They are comfortable in all climates, do not crush, retain their shape and are washable and wearable. The clothes are designed to skim and not cling. To move and stretch with you, to layer and interact creating solutions as Seasons change. The range is built on a classic selection of matte jersey essentials. Shapes that provide perfect building blocks for any wardrobe.

Mela Purdie has a strong commitment to manufacturing in Australia and supporting local producers. Between 90-95% of each collection is produced in Australia. The fashion label has been working with some of these small, independent producers for up to 14 years and many only manufacturefor the label. Production is monthly and constant, ensuring that new, on-trend pieces are available all year round.

Mela Purdie
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