Hunkydory

Sweden based fashion label Hunkydory , was founded in 1996 by Ulrika and Christopher Bjercke. Ulrika and Christopher met during their education at fashion school ESMOD in Paris. The couple started early to develop the seed that later became one of the first in a long line of young neo Stockholm fashion brands to gain international interest and success. The fashion label’s line offers a new take on knitwear targeted to the contemporary young woman. The knitwear has always been the red thread in the concept, but the line has evolved rapidly into a full range collection. Hunkydory´s customer is a young woman who is looking for an alternative to the mainstream brands.

The style is a casual mix of a feminine, Scandinavian-ethnic style with a sporty feel and a young attitude. The corporate philosophy “Always looking for a new angle, ever changing but keeping the style and being recognizable” is instrumental in the process of creating the typical style for any of the brand’s outfits.

Hunkydory is slang, meaning that everything is cool, calm… The phrase made famous by Mr David Bowie became the trademark for the in company in 1996.

Hunkydory

Read our posts about this fashion label: