ELK Shanghai Winter 17
The ELK Shanghai Winter 17 collection is a moody mix of soft, inky colours inspired by China’s rich culture. The moody, seasonal palette is punctuated by bright hues reflecting the neon signs flashing in the bustling cities of the Far-East. Pinks, yellows and blues give the fashion collection a strength that forces the darkness of winter away. All key prints for this season are inspired by the ELK designers’ experiences in China. The neon print was drawn from streams of lights speeding along busy freeways while the tile print was inspired by the towers of lights emanating from tiny illuminated windows hugging the freeways.
China’s rich culture, heritage and diversity have offered the ELK designers a constant source of inspiration over the years.They never cease to wonder at the pace, ingenuity and diversity of one of the world’s oldest cultures. It has teached them that they can juxtapose the modern with the traditional, the new with the old.
“There are no creative rules to abide by, only progression with a respect for the rich history that has come before us.”