Amsterdams Blauw Spring Summer 2016
Discover the Amsterdams Blauw Spring Summer 2016 collection at PAYA boutique!
Amsterdams Blauw® is the denim collection of the Amsterdam-based fashion brand Scotch & Soda. The name Amsterdams Blauw (or: Amsterdam Blue) is the colour of paint that was used in the Golden Century between 1500-1750 to paint Dutch porcelain. The striking blue colour was obtained by mixing indigo from China and Japan with an oil-based paint. Nowadays, this colour is still widely visible in the streets of Amsterdam on house number plates and street signs. Scotch & Soda Amsterdams Blauw® is an ambitious young denim project that draws inspiration from American and Japanese denim aesthetics.
Amsterdams Blauw Women is the go-to for fashion savvy women with a rock & roll edge. From denim to shirts, scarfs and dresses, all items are made with care, love and an eye for detail. This denim line is unique in its own way with well-considered, carefully designed denim garments in exciting washes. With a new approach on denim traditions, Amsterdams Blauw Women offers all the indigo essentials for all those denim-loving ladies out there.
Summer has arrived, let’s turn up the Blauw! For the Amsterdams Blauw Spring Summer 2016, the wanderers’ nomadic path leads them in search of the Blauw Holy Grail. Inspired by the origins of the Burning Man festival, the colourful paintings of Salvation Mountain and the Pop Art era, this season is all about fruity fun and happy vibes. As always, they have mixed it with a twist of indigo voodoo.